Gary Vaynerchuk is a 32-year-old self-trained wine expert. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 80,000 viewers each day. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres. He routinely pans popular wines. At age 27, Vaynerchuk was the youngest winner of Marketwatch’s Business Award, Market Watch Leader, and has recently launched first book, “101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World.”

“With the amount of species that live in a teaspoon of dirt, I think it’s very obvious dirt might be more alive than we are.” – Gary Vaynerchuk, Dirt! The Movie